From the project website: "The website for the project is broken down into two different content types. First, the peer-reviewed, in-depth biographies of leading German-American entrepreneurs form the bulk of the project. These biographies present hundreds of case studies on various issues facing immigrant entrepreneurs throughout American history. Each biography is supported by archival images, documents, and other media materials.

The thematic essays form the second type of content in the project. These essays explore broader themes and issues relevant to immigration and entrepreneurship that link the individual biographies. While this site is a work in progress, when it is completed it will have over two-hundred biographies and dozens of thematic essays to build the leading resource on the history of immigrant entrepreneurship."

They split their work into time periods and themes, allowing for ease of access and understanding in their presentation.